LOFTWALL | Make Privacy Simple.

In 2009, the great recession provided me the opportunity to launch a new furniture product I envisioned from my own experience of living and working in open loft spaces. The open office trends, with the emergence of cloud technology had begun to eliminate the need for bulky storage based office furniture systems and the flexible office was born. I saw the need to design a line of freestanding and modular wall solutions that could be as dynamic as the needs of the organization they serve. My experiences as a designer informed the launch of this business from designing the products and communications to designing the business model and building a brand to promote privacy as a priority in the built environment. Today Loftwall's products have been designed and specified into many of the world's most dynamic workplaces, healthcare facilities and educational institutions.